Artificial Intelligence Marketing (AIM) is still at an early stage but the widespread of high-performance and affordable technologies and the advance, documentation and approachability of Artificial Intelligence mean that AI is now a more plausible solution to the pursuit of the one to one customer relationship. There is no doubt that this is a growing area and formalisation in this type of marketing activities will occurs in the coming years.
AIM is a form of Direct marketing leveraging Database marketing techniques as well as AI concept and model such as Machine Learning and Bayesian Network. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.
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